Star Cruises was incorporated in September
1993, representing a bold initiative to tap Asia-Pacific’s
potential as an international cruise destination.
Today, Star Cruises epitomises the fulfillment of regional
aspirations to establish the cruise industry in the
Asia-Pacific region, bringing increased tourism traffic
into the countries around Asia-Pacific. Asian holidaymakers
now see cruising as an exciting and value-for-money
vacation. Simultaneously, it also started the influx
of travellers from North America, Europe and Australia,
who joined Star Cruises holidays for a glimpse of the
various sights and sounds of Asia-Pacific.
In just over a decade since its inception, Star Cruises
has become the world’s third largest cruise company
and has won coveted awards that include:
The Fleet
Star Cruises, the third largest cruise line in the world
is a global cruise brand with a combined fleet of 21
ships in service and under construction, due to be delivered
with more than 32,300 lower berths in service with an
additional 3 ships and some 10,800 lower berths due
to be delivered by 2010, cruising to destinations and
islands in Asia-Pacific, North and South America, Hawaii,
Caribbean, Alaska, Europe, Mediterranean, Bermuda and
the Antarctica under the Star Cruises, Norwegian Cruise
Line, NCL America, Orient Lines and Cruise Ferries brands.
Vessels operating under the Star Cruises' brand in
Asia-Pacific are SuperStar Virgo, SuperStar Gemini,
SuperStar Libra, Star Pisces, MegaStar Aries and MegaStar
Taurus.
The Cruise Ferries brand, which was launched in 2001,
presently comprises the m.v. Wasa Queen.
The NCL group has a fleet of 17 ships in service and
due to be delivered under three brands: Norwegian Cruise
Line, NCL America and Orient Lines. The NCL fleet includes
the Norwegian Dream, Norwegian Majesty, Norwegian Crown,
Norwegian Wind, Norwegian Sun, Norwegian Dawn, Norwegian
Star, Norwegian Spirit and Norwegian Jewel and Norwegian
Pearl.
NCL America currently operates the Pride of Aloha,
Pride of America and the Pride of Hawai’i . Orient
Lines is an award-winning single ship line with the
Marco Polo offering niche destination-focused cruises.
Both Both NCL and Orient Lines market primarily in
North America but also extensively in the UK, Europe,
South America and Asia whilst NCL America offers inter
island cruises in Hawaii.
The Star Series
Star Pisces has over 700 passenger cabins, reaching
12-deck high. Accessible by internal lifts, the 40,000-grt
ship can accommodate over 2,000 passengers. Star Pisces
was launched in May 1994.
The MegaStar Series
The MegaStar ships are ideal for private charters,
such as hosting a wedding dinner, a company conference
cum vacation or as one's personal yacht for a few days.
Passenger comfort is a top priority and when it comes
to service, the friendly and smiling crew really knows
how to pamper our guests in style. Guests will find
opulence in every detail on board.
The MegaStar Taurus and MegaStar Aries were previously
known as Aurora I and Aurora II respectively and constructed
in 1991 at Flender Werft, Germany. After being purchased
by Star Cruises, the 3,264-grt ships were further renovated
with the latest safety features and launched in December
1994 and January 1995 respectively.
The two MegaStar ships measure 85m in length and have
a capacity for 72 passengers and 80 crew. Billed by
the Berlitz "Complete Cruise Guide to Cruising
and Cruise Ships" as two of the finest cruise ships
(under 5,000-grt), they are designed to appeal to the
niche market with their rich luxurious decor. Each cabin
in the MegaStar ships are surprisingly large and offering
superb sea views through its large windows. The ships
have an added advantage of optional destinations as
their size permits them to anchor very near off-shore
islands around the region.
The SuperStar Series
The SuperStar-series ships comprise SuperStar Virgo
and SuperStar Gemini.
SuperStar Virgo was delivered in August 1999. At 76,800-grt
with a lower berth capacity for 1,960 passengers, she
has extensive facilities and features making her a favourite
for cruisers who prefer activity-filled cruise vacations.
SuperStar Gemini was built in 1992 at the Spanish shipyard
Union Naval de Lanvante in Valencia for more than US$100
million. Launched in July 1995, the 19,089-grt ship
has a capacity for 788 passengers and 470 crew.
SuperStar Libra is a 42,000-grt ship, which joined
the fleet from NCL in August 2005. She has a lower berth
capacity of 1,480 and a crew complement of 660.
A World-Class Brand
Since it’s inception in 1993, Star Cruises has
achieved global recognition, being the leading cruise
line in Asia-Pacific and one of the three largest in
the world.
Star Cruises has played the leading role in shaping
the cruise industry in Asia-Pacific by offering new
and luxurious megaships and exciting itineraries. The
company also made important investments in marketing,
operations, information technology, reservations systems,
safety and infrastructure.
Star Cruises made it to the Top 50 Asian Brands in
1999 and is the second leading brand that has the “Greatest
Upward Movement Potential”. It achieved the top
brand name in the leisure category for “Top 50
Asian Brands League”. (Source: Top Asian Brands,
Asian Brand News, March 1999)
New and enhanced products and services provided by
Star Cruises have set new standards of cruising in Asia-Pacific.
Ships like SuperStar Virgo now represent the best and
most exciting vacation experience option to both the
Asian holiday maker and experienced cruiser from America,
Europe and Australia.
Star Cruises is also committed to developing the growing
meetings and incentive segment of the cruise MICE market
in Asia-Pacific. SuperStar Virgo is able to cater to
meeting and incentive groups of various sizes with their
world-class food and beverage, entertainment and recreation
facilities.
Fly cruise programmes will be intensified to capture
the medium to long haul markets, and provide wider marketing
opportunities. Currently, Star Cruises is developing
its fly cruise hubs located in Singapore and Hong Kong.
Star Cruises' award-winning product is noted for its
excellent service standards and the highest crew-to-passenger
ratio (1:2) of any major cruise line, reflecting the
high standards of the hospitality industry in Asia-Pacific.
Star Cruises is represented in more than 25 locations
worldwide with offices and representatives in Australia,
China, Germany, Hong Kong, India, Indonesia, Japan,
Korea, Malaysia, New Zealand, Philippines, Singapore,
Sweden, Taiwan, Thailand, United Arab Emirates, United
Kingdom and the United States of America.
Safety, Training and Security
The safety, health and well-being of cruise passengers
are Star Cruises’ top priorities. Star Cruises
is one of the first cruise lines to be certified for
the ISM (International Safety Management) Code in 1998
as directed by the IMO (International Maritime Organisation).
Star Cruises has a young and modern fleet equipped with
the latest in navigational control and fire systems
and has implemented extensive safety features such as
“Hi-Fog” even in the engine rooms which
are not required by IMO (International Maritime Organisation)
regulation until 2005.
In training her officers, Star Cruises has built its
own ship training simulator located within the Star
Cruises Terminal, Port Klang complex. Completed in 1998,
the Star Cruises Ship Simulator Centre (SCSS) is the
only one of its kind in the world owned by a shipping
company. The operation of the Centre is a joint-business
agreement between Star Cruises and FORCE Technology-DMI
(formerly known as Danish Maritime Institute).
Star Cruises also created history by becoming the first
shipping company ever to be accredited by the Panama
Maritime Authority to carry out the STCW-95 (Seafarer’s
Training, Certification and Watchkeeping Code) without
involvement by other external training institute. The
STCW-95 training programmes are conducted on board Star
Cruises’ vessels and is fully endorsed by the
International Maritime Organisation (IMO) and used to
train captains, officers and crew.
The company has also scored a first with one of its
ships SuperStar Aries (which has since been sold) being
the first passenger ship in the world to obtain an International
Ship Security Certificate under the recently adopted
International Ship and Port Facility Security or ISPS
Code. All ships in the Star Cruises fleet have now obtained
the International Ship Security Certificates.
In addition the Star Cruises Terminal in Port Klang
and the Jetty Terminal on Langkawi Island, Malaysia
have been awarded Statements of Compliance under the
ISPS Code.
The code which came into mandatory effect in July 2004
sets out a framework involving cooperation between contracting
governments, government agencies, local authorities
as well as members of the shipping and port fraternity
to detect and assess security threats and to take preventive
measures.
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